The tourism sector is one of the four pillars of the economy, alongside agriculture, manufacturing, and mining. Tourism is expected to increase exponentially its contribution to the GDP. Tourism receipts are expected to increase from US$886 million in 2015 to over $3 billion by 2020.
Domestic tourism recovery is benefiting from a freer global travel environment as countries gradually remove COVID-19 restrictions, as well as the introduction of new flights into the country by airlines, particularly to the resort town of Victoria Falls.
Continued destination marketing through campaigns, online marketing and radio and television adverts is expected to improve and generate demand in the domestic market and source regions such as Africa, Europe, America, and Asia.
On its part, the Government is extending incentives to the sector to aid recovery and performance during 2023 and beyond, particularly through tax incentives that allow for procurement of new capital equipment for expansion, modernization and renovation of hotels and restaurants.
Increased tourism investment opportunities can be unlocked through the National Tourism Master Plan, Tourism Development Zones, and the Trans-Frontier Conservation areas.
Investment opportunities are available in the following areas:
- Integrated Resorts
- Golf Estates and Casinos
- Hotels and Lodges
- Convention Centres and Exhibition Parks
- Theme Amusement Parks
- Shopping Malls and Restaurants